Do things a bit differently, more efficiently, and make your life easier.
I build stuff to make my life easier when it comes to digital marketing. I get tired of doing a particular task and I see if it's possible to automate it and still be effective.
If it is, I build it and use it.
I typically share my stuff with a few inner circle group of friends. Recently, I've started sharing it with the public. Now, you can make your life easier and be effective too.